What Is Segmentation
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What Is Segmentation
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What Is Market Segmentation Market Segmentation Definition Market
Market segmentation is the practice of dividing your target market into approachable groups Market segmentation creates subsets of a market based on demographics needs priorities common interests and other psychographic or behavioral criteria used to better understand the target audience Segmentation is a strategic tool for understanding and targeting audiences. It applies an analytical process to categorize customers into mutually exclusive and collectively exhaustive segments that can then be prioritized according to strategic goals.
Market Segmentation Definition Bases Types Examples Feedough
What Is Segmentation4 reasons why market segmentation is important 1. Increasing the efficiency of marketing campaigns. When specific subsets of customers are targeted, your marketing. 2. Understanding your target market better. Market segmentation gives you a more complete picture of who your customers. 3. . Market segmentation types Demographic Demographics refer to individual characteristics of a lead such as age race gender income education Firmographic Firmographic is a business to business B2B method of market segmentation that focuses on the attributes Psychographic Psychographics
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